Over the last century, Coca-Cola (NYSE: KO) has built an iconic beverage brand. Its logo is ubiquitous, and the stock has been a consistent performer for decades. Over time, the company has added brands to its portfolio like Coca-Cola Life (sweetened partially with stevia) and SmartWater to adapt to rising consumer demand for healthier beverages.
Building a successful and omnipresent brand is rare. Coca-Cola has been able to do so across the non-alcoholic beverage category, but in the alcohol industry, one company looks to be carving a similar path: Constellation Brands (NYSE: STZ).